The Rise of Internet Marketing and the Decline of Yellow Pages.
Yellow pages is common with the internet users. Some have little knowledge of how it came about to become what is. Yellow pages are used to refer to a telephone directory which arranges business address in categories as opposed to the use of alphabets. Advertising on the yellow pages is paid for. The term yellow pages were coined after the printer of the white pages ran out of white papers and used yellow papers. It is a list of business providing details for firms within a certain place. Even though independent publishers existed, the yellow pages were mostly printed by the local telephone company. In some instances, the publishers may concentrate on a certain categories like the health yellow pages. Printing of the yellow pages is conducted annually. They are distributed free of charge to residents of the area. The income of the publishing company is made from the space allocated to the advertising company.
Recent signs are pointing towards declining of yellow pages. Both the advertisers and the shoppers are turning on the internet search directories and search engines. Most of the people prefer to use the internet while relatively fewer will rely on the print yellow pages. The pace out of the yellow pages has been increased by legislation prohibiting delivery of the phone book. some states have passed legislation restricting the delivery of yellow pages only upon requests by a resident. The yellow pages companies have tried to defend their business with minimal positive outcomes.
This has made many companies to put the ideas of the yellow pages online. These companies are faring quite well. The internet is where shoppers are turning to connect to service providers and product sellers. The online directories are providing the listing services to businesses which are optimizing sales through the internet search. Businesses that find themselves unable to advertise themselves on the internet are losing sales. The online directories make it easy to search the company and review its profiles. The client can also communicate with the seller using his interactive features of the website.
Even though the print yellow pages have shrunk, it still commands some acceptance. This trend may not change soon, and the equation will hold since consumers and advertisers are trusting the internet more than before. Since buyers are not interested in opening the hand copy; it has become a must for advertisers to go online. The ease which the online directories and search engines are offering to the user has made them a favorite. Appreciations goes to the yellow page for being in the first in line before the internet yellow pages.