A New Age in Marketing

If you’re in charge of marketing for your business, as many small business owners are, you know how hard it can be to attract new customers. Local advertising doesn’t get the results you hope for, and social media isn’t attracting the base you hoped for. Here’s a new marketing venue you might want to investigate: Groupon.com.

Groupon has nearly 50 million active customers and over 115 million app downloads. That alone is attention getting; close to a 50 percent conversion rate shows they’re doing something right in a big way. The premise is simple, yet effective: you advertise your business deals on the site and your potential customers find you within minutes when they’re shopping for a service you offer.

Groupon has thousands of major companies such as Aerie on board, and thousands of lacally owned businesses, too. The reason is their user-friendly search criteria. A consumer can search by the item or service their looking for, and can add their city or zip code if they want to purchase locally.

The big bonus for business owners like yourself is there’s no real selling involved. The consumer is ready to buy, they just need to locate the item and find a discount or coupon. Once they download the coupon code they can enter it online or give it to the business at the checkout and receive their deal immediately. For you, that means a soft sell: all you really have to do is help them decide which model they want because they’ve already decided to buy.

If you have a service business such as a salon, spa, or landscape company the bonus is obvious. Groupon will pop your company up on any local search for the service you offer, and you’ll be head and shoulders above your competitors.

Once consumers download the Groupon app and get in the habit of consulting it for purchases, they spread the word to friends and family. This means your marketing dollars are stretched even farther, because everyone they know will start using the app and potentially your business, too. How great is that for a marketing tactic?