What Almost No One Knows About Tips
Why It is Important to Learn How Markets Behave Today and the Tools That are Necessary for Customer Retention
Many mistakenly understand that marketing simply rest in the hands of some and that it cannot be duplicated since it rests on one’s talent. This old dispute over “natural ability” versus “learnt ability” has never been more clearly unfolded when one starts to combine both instead of separating them. To quote Marcus Buckingham “strengths are not activities you’re good at, they’re activities that strengthen you.” and the problem really lies on the fact that very few of us even know what our strengths actually are.
It works this way – your natural talents are your default thinking, feeling, and doing patterns and when someone spends time in his strength, it unleashes your best because it gives you more energy, help you find your flow, and give you an advantage in the market place. Therefore what differentiates a person over the other is his strengths -since people grow more in one’s strengths than in their weakness. The sad fact however, is that not many play out their strengths most of the time but more time in their weakness. This means that we spend more time in that which makes us weak then that which makes us strong. People who focus on their strength are people who are most engaged.
Hence, if you organization is customer driven, marketers can get vital information in any department including product research and development. This information includes why your product or service is meaningful to certain customers, where you marketplace rest, and to what industry you really belong. In the eye of a customer, the company strength is not found when the concerns or aims of two different departments in the company are incompatible. You cannot pass this on to them so that it would start to evolve to others also.
There is specific tools used as a marketing tool and interaction with customers should be the key focus of your efforts. These tools can be used to engage individual customers and it also allows them to respond immediately. In the marketplace today, the customers now have a louder voice that the manufacturers and the service providers. Therefore when one is not fervent on the negative sentiments of those who use your product, it will drive them to go elsewhere.
Not all marketing efforts produce big returns, but those that do contribute to revenue, bottom-line profit and service that aids in customer retention and loyalty cannot be downplayed. One-time buying at this era is something that should be of great value to any company, since if you retain this one buyer and pamper them to be loyal to your company, it is a lot less expensive that looking for new ones and spending a lot of resources finding them.
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