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Everything That You Need To Know About Google Penguin 4.0 Update

The wait is over the new Google Penguin 4.0 update is here.

What is penguin?

The first penguin update was first launched in the month of April and in the year 2012. Penguin was made to get websites that are spamming the search results. Especially, those sites that are were using scheme links to manipulate the rankings in search results. Penguin eliminates inorganic links. Before these inorganic links were devalued and may need to be replaced so it can be recovered in the search rankings. It takes time to recover this link. A good thing there was a penguin update.

Penguin 4.0 is the newest and the last penguin update.

Below are the features of the new Penguin 4.0:

All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.

The new penguin 4.0 update is now real time. This just means that every time google updates the rankings of every page changes and even its information. So any action that is done on the site can easily and quickly be noticed even if it is positive or negative.

Since the new penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. You will quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.

The new penguin 4.0 is not a filter but is a part of the core algorithm of Google. This is actually the reason why there will be no more penguin update. You just need to closely monitor the backline profile of your website.

The new Penguin 4.0 update is more granular. Which means that the algorithm is more focused on certain pages that has bad and toxic links instead of looking at the whole website. This is why you must regularly check the pages of your website.

Here are the things that you can do in order for you not to get penalized:

You must closely check your position in SERPs. You need to have email alerts so you can be informed in case your position changes. Do not only track the keywords that is used for your ranking, but other subdivision keywords.

Make sure that your backlink profile is clean and healthy. It is important that you regularly check the old and new backlinks regularly. That is why you need to audit the backlink of your website. Since the penguin 4.0 update is granular.