How to harness online marketing strategies to drive sales

Statistics by Google revealed that mobile phone and tablet searches account for nearly 60 percent of all searches. This is where the market is, and as a business, you need to ensure that you have a strong online presence. For your business to grow and thrive, online marketing efforts should be your core.

As a business, you need a strong marketing mix to help you grow and thrive. This means that you need an online marketing mix to help you capture a larger share of the market. As such, optimizing these marketing efforts should be a priority for your business. There are different online marketing tools you can use to drive sales upwards. Tucson SEO Pros can tailor marketing efforts to cater to your specific business.

Web design is a powerful tool to drive traffic to your site. The design of your website is the first impression you make. This means that in micro-seconds, visitors to your site need to be wowed. Otherwise, they will just scroll to the next website. For starters, your logo needs to be at the forefront of all your pages.

The central image on your site must also complement the logo; it should however not overshadow it. The color scheme of your website needs to have an optical attraction to visitors on your site. The trend is that dark schemes have a more aesthetic appeal. The navigation menu should be user-friendly to make it easy for the visitors to navigate through the site.

Content marketing is another important to tool to grow traffic on your site. The content provided should be optimized for search engines. Ideally, content marketing is informing potential and current clients about your products or services. People will view your business in a professional manner if you take the time to offer them valuable information.

The role of a content marketing strategy should be to engage with customers. The content created should be aimed at informing, entertaining and engaging with your target audience. You are probably wondering why your business should heavily invest in content marketing. Statistics indicate that businesses that have an active blog stand to generate 67percent more sales compared to those that do not.

It is important to note that, most of the social media marketing efforts are directed towards nationwide traffic. However, if your business operates locally, you also need to optimize it for local searches. One of the best ways to do this is using local citations. Citations are mentions of your business on local authority websites. These citations can be added on industry blogs or even press releases.

Citations will only achieve their purpose if you claim all local profiles that feature your business. In addition to this, you need to update these profiles with accurate information. You must also monitor the local citations to check whether your business name, business contacts, and address are uniform across the different listings.

All these marketing strategies can be used to drive your sales. You need the expert services of SEO professionals to help you harness them and transform them into sales.