The Beginner’s Guide to Programs

How to Choose an SEO Reseller Program

SEO reseller programs provide many known benefits, like building more solid relationships with your current clients, giving options to budget-conscious customers and, of course, making extra money for your business.

But remember that SEO reseller programs are not all created the same. One that is great for one business, may not be that great for yours. Is their SEO strategy tested and proven? Do they have committed managers for their clients? Is their presence felt in social media? Making the right choice needs time and energy, but that’s automatic for anyone who wants to find a quality partner.

There are numerous factors for consideration, but the following are major points that are usually enough for you to see whether or not your prospect is a good match.


Are their contracts lengthy and complicated? Contracts are certainly important, but don’t get trapped in SEO contracts that are so elaborate you couldn’t understand them. Be patient in reviewing each item, especially the fine print relevant to a program you’re interested in.

Payouts and Fees

You likely looked at this first when you checked out a few SEO reseller programs. Payments are very important, others are too, including:

> frequency of payments;

> if you could add a mark up;

> how the payments are made; and

> whether or not high-volume partners are entitled to rewards or bonuses.

SEO Reseller Payout

The more flexibility and room for growth an SEO reseller program offers, the better. Don’t hesitate to raise this point about this when you contact someone from a certain program.

White Label versus No White Label

This is the final important consideration you have to make while doing your research. Plenty of SEO resellers provide a white label option, and you must decide early on if this is something you would be interested in. To some businesses, a white label solution makes sense. You can sell SEO services as though all work was being done internally.

Trust element is critical factor when you cross-sell customers on new products or services. To represent a service from your own brand can bring many benefits. Not all SEO reseller programs have a white label program, however, so you have to check with your prospective platform early on.

Looking for the right SEO reseller program isn’t doesn’t have to be rocket science. But you do have to spend a few minutes considering the factors mentioned above. In general, you want a program that gives you attractive pay, flexible markups for pricing, and no complicated fine print. The idea is to have two or three prospects, make comparisons and choose the best.

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