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A Guide to the Google Penguin Update

It was way back in April 2012 when Google first unveiled Penguin with efforts of catching websites that are deemed to spam its search results. This is mainly targeting those that buy links or perhaps, getting them through link networks that are designed mainly to boost rankings in Google. But several years had pass and various updates were done to Penguin and now comes the latest update which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.

And there are many reasons to why the new Penguin update has made so many people feel so excited:

Number 1. Algorithm devalues links instead of punishing websites – with new Penguin version, it devalues spam links rather than penalizing the entire website. When Penguin was launched first, it’s actually punitive in nature. Simply put, the entire site will be demoted in search without any clear instruction or explanation to how it can be recovered, if it was affected.

Because of the harshness of Penguin partnered with misinformation that surrounds the algorithm at the same time, it has created contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 and its demotion versus devalue approach, it’s a significant upgrade and aim to improve relationship between website owners and Google.

Number 2. Penguin is baked to core algorithm of Google – it has become possible for Google to provide real-time update because of this. Having said that, Penguin’s data is refreshed in real time, which makes changes become visible and faster that usually take effect shortly after a site is re-index and re-crawl. With the update to Penguin, Google are in the better position of assessing links quickly. Meaning, no more waiting time for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements that are made to Penguin update has provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. Through this shift, it has pushed SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. On the other hand, some of the shady companies and individuals claim that they’re SEOs while what they truly do is just provide spammy services.

New Penguin update is another challenge for unscrupulous agencies as websites that are propped to be spam would be devalued, which will provide greater gains for those who are securing links legitimately.

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